over the years, my company's product line has been beaten down to that of a commodity. The two big players have all the GPO contracts and price drives the decision of their selection committees. In fact to even be considered we are told we must be approx. 15-20% lower than the current contract holders. When we do muster internal cost savings to meet this target price, the total spend at the individual hospital or system is so low we are not even considered a priority. Value or no value - any suggestions to gain traction.